As those who are intimately involved in Israeli politics and life like Daniel Taub will be thrilled to hear, Israel’s tourism industry is experiencing record-breaking numbers. November 2016 saw almost as much income from tourists in that one month as the annual Israel tourism marketing budget. During the first 11 months of 2016, 2,651,400 tourists came to Israel. This was an increase of 2% over the previous year.
Now, Israel is setting its sights on bringing in tourists from China and India. In August, the Ministry of tourism actually launched their first, ever, television advertising campaign in India. Their slogan was, “On most vacations, you take a trip. But in Israel, you take a journey.”
They have also focused on China because Chinese tourists spend the most money when they come to visit, with approximately $1,900 spent per tourist per visit. This is compared to $1600 on average. As Tourism Minister Yariv Levin explained,
“Our goal is to continue focusing our campaigns so as to meet the challenge of creating an ongoing increase in incoming tourism. This is proof of the tourist industry’s incredible potential and the fact that the innovative ideas that we are putting into practice have led to an immediate significant contribution to the Israeli economy.”