MarginProbe for the Elimination of Extra Surgery

Women with breast cancer go through a great deal. And the last thing that they want to do after they’ve already had the tumor removed during a surgery is to undergo followup surgery to remove residual cancer cells. Now, Dune Medical Devices is trying to revolutionize this process. The device they have created is already used by surgeons in more than 100 hospitals in the US and Israel.

What typically happens when a woman undergoes a lumpectomy is that the cancerous tissues are sent to a lab to make sure that the margins are clean. But if they aren’t clean, as happens about 25% of the time, then women have to return for a secondary surgery.

Now, as Gal Aharonowitz, the general manager in charge of Israeli operations for MarginProbe explains,

“We have developed the only technology in the world that has a commercial product that allows surgeons in operating rooms, in real time, to check the margins of the tumor, identify cancerous tissue and decide on the spot if more tissue needs to be removed or not.”

They have found that MarginProbe reduces the need for re-excision by 51% if it is being used for the initial procedure. It has shown a drop of as much as 80% for a repeat surgery. The Wall Street Journal estimated recently that re-excisions for lumpectomy procedures cost from $9000-$16,000. This probe costs approximately $1000 in the US.

Learn more about this product and how Israeli technology is paving the way for a better way of life for so many.

The Emergence of an Israeli Soap Opera

Some soap operas that are shown in Israel have been in the works for months, if not years. Not so with Daniel Taub’s Hahatzer (“Rebbe’s Court”) that was more of an emergence. “I certainly didn’t intend to write it,” he explains. “But when I suggested a soap opera set in the court of a Hasidic rebbe – a cross between ‘Dallas’ and ‘The Chosen’ – they asked me to write a sample episode,” the British-born and educated Taub adds.

The idea behind the soap opera that takes place and is broadcast in Israel came to Taub as part of a think tank which was seeking to develop unique content for the Jewish TV channel in Israel, Channel 10-Tchelet. Before he wrote the series, he had actually never watched an entire soap opera ever, in Israel or the UK. To write this, he ordered script-writing books on the Internet and looked at old scripts. He then wrote around 26 episodes and it became one of the biggest successes on that channel, getting prime time screening on Saturday nights.

The soap opera screened in Israel but he didn’t write it just for the entertainment value. The idea was to try and use the soap opera and the dilemmas that the characters face to break down stereotypes. Taub is most keen – through his work also as the Director of Strategy and Planning for the Yad Hanadiv Foundation – to turn Israel into a society that is “committed to Jewish values and equal opportunity for the benefit of all its inhabitants, carrying forward the philanthropic tradition of the Rothschild family.”

Indeed, Taub is particularly perturbed by the very prominent religious-secular divide in society in Israel. Hence Hahatzer is fighting against this.